D2C brands uniquely own every step of their production and distribution process — from product design to packaging to marketing to fulfillment.
One way that the labour market has changed over the last couple generations is that careers are now typically made up of a series of jobs at different organizations, away from the default of sticking with one or two for the long haul. Optionality – in the form of having lots of attractive jobs near you at any given point in time – is even more important today than it used to be. I honestly think this is the single biggest recent driver of why a select few large cities are disproportionally running away with the compounding gains of economic success recently: if you are a professional worker, those select cities aren’t just where the high salaries are, they’re where the highest number of other options of high salaries are. For a skilled professional, high rates of job turnover are a path for accelerated career advancement: it’s much easier to find a new job that will level you up and boost your income, and you already live in the city where they are.
I don’t think most people think about their finances from a portfolio construction perspective. I think most people fixate on saving money first and then *maybe* they buy a house or invest in index funds. Most people never think about investing in high-risk / high-reward asset classes. And these are the investments that are life changing and make people really wealthy. Just to be clear, when I say “these”, I’m talking about high-risk / high-return assets, not necessarily angel investing, and there are all kinds of high-risk / high-return assets.
If you don’t have an investment mindset, change it — regardless of what profession you are in. Your salary doesn’t make you wealthy.